Thursday, July 18, 2024
reading time: 2 minutes
Preferred Hotels & Resorts, the world’s largest independent hotel brand, has announced an exciting new strategic partnership with Virgin Limited Edition. Several iconic properties join Preferred Hotels & Resorts’ prestigious Legend Collection. These include Mont Rochelle in Franschhoek, South Africa; Necker Island in the British Virgin Islands; The Lodge in Verbier, Switzerland; Ulusaba in Sabi Sand, South Africa; Mahali Mzuri in the Maasai Mara, Kenya; Son Bunyola Hotel & Villas in Mallorca, Spain; The Branson Beach Estate on Moskito Island, British Virgin Islands; Kasbah Tamadot in Asni, Morocco; and Finch Hattons Luxury Safari Camp in Tsavo National Park, Kenya. These properties will soon be available on the Preferred Hotels & Resorts website.
The Legend Collection represents the pinnacle of luxury for Preferred Hotels & Resorts, featuring exceptional properties in the world’s most exclusive destinations. Each offers exquisite accommodations, personalized service, acclaimed restaurants and an exceptional spa, promising unparalleled and unforgettable experiences.
Virgin Limited Edition is an exclusive collection of ultra-luxury resorts owned by Sir Richard Branson and located in some of the world’s most stunning locations. This agreement represents an expansion of the strategic partnership with Virgin Hotels Collection, the parent company of both Virgin Limited Edition and Virgin Hotels. The partnership initially launched in 2022, welcoming Virgin Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, Virgin Hotels New York, Virgin Hotels Edinburgh and Virgin Hotels Nashville to the LVX collection of Preferred Hotels & Resorts.
As Virgin Hotels continues to expand, more hotels, including the recently announced Virgin Hotels London-Shoreditch, will join Preferred Hotels & Resorts. Fueled by a shared dedication to personal service and authentic guest experiences, the alliance aims to raise global awareness of Virgin Limited Edition Hotels & Resorts and its growing portfolio. By leveraging the extensive global infrastructure and influence of Preferred Hotels & Resorts, the partnership promises to further enhance the visibility and reach of these exceptional hotels.
“We are thrilled to expand our strategic partnership with Virgin Limited Edition, adding some of the world’s most exceptional properties to our legendary and prestigious collection,” said Lindsay Ueberroth, CEO of Preferred Travel Group. “This collaboration underscores our mutual commitment to delivering unparalleled, personalized guest experiences and fostering transformational travel. For example, guests at Ulusaba Private Game Reserve in South Africa can embark on life-changing wildlife safaris, while those at Kasbah Tamadot in Morocco can immerse themselves in the rich local culture through community projects and artisanal workshops. Each of Virgin Limited Edition’s unique luxury resorts offers guests unique opportunities to embark on deep, meaningful journeys.”
“We are delighted to offer our unique Virgin Limited Edition resorts within the prestigious Legend Collection of Preferred Hotels & Resorts, further strengthening our successful partnership,” added James Birmingham, CEO of Virgin Hotels Group. “This opportunity is perfectly aligned with our aggressive growth strategy and will allow us to bring Virgin Limited Edition’s ultra-luxury offering to even more travellers seeking unforgettable experiences around the world.”
