Joanie collaborates with Celia Birtwell on shirts and dresses | kbnmart

Vintage-inspired womenswear label Joanie Clothing has teamed up with textile design icon Celia Birtwell to launch a new collaborative collection.

The brand has used its signature floral prints and print mix in a 14-piece collection of dresses and tops which will launch on Joanie’s online store on July 24 and will range in price from £69 to £129.

Joanie brand director Lucy Gledell said her brand is “well known for creating nostalgic styles that look to the past for inspiration, so collaborating with an established print designer like Celia Birtwell was a natural move.”

Birtwell has been described as “the queen of petite florals. A pioneer of double prints, she deftly combines complementary colours and playful prints in different contrasting scales, backgrounds and patterns, always with flair. Not minimalist, but not ‘too loud’ either, creating a look that is always synonymous with vintage style.”

Gledell added that she had been a fan of Birtwell’s work for years and that the late 1960s and early 1970s, when Birtwell was prominent, were her “golden era.”

The collection includes the ‘Little Rock’ chiffon dress, featuring an Elvis Presley-inspired check print designed in the early 1970s; the ‘Mystic Daisy’ kaftan with wide sleeves, featuring one of Birtwell’s most famous designs; and ‘Sunfloral’, a sheer blouse with angelic sleeves made using leftover fabric from the ‘Golden Slumbers’ double-print dress. Key prints featured on other pieces include ‘Marie Antoinette’, a romantic print designed in the early 1970s, and ‘Delaware’, a print that has appeared in a number of Ossie Clark designs.

It is meant to be a “timeless collection designed to be worn season after season, year after year.”

Birtwell is best known for her design partnership with Ossie Clark in the late 60s/70s, and is also known as a muse to artist David Hockney. She has previously worked with a number of other brands, reinterpreting some of their most famous prints, with collaborations such as her Topshop collaboration a few years ago selling out quickly and seeing frenzied scenes as shoppers rushed to snap up every piece.