Monday, August 5, 2024
reading time: 3 minutes
Al Hamra, the leading lifestyle development and real estate investment company in Ras Al Khaimah, is set to attract investors and residents in the UK and GCC with a special event at Harrods, the world-famous luxury department store in London.
In a pioneering move by a regional developer, Al Hamra is showcasing luxury living options on the fifth floor of Harrods throughout the month of August. This exclusive activity presents a range of newly launched luxury and high-end residential properties to potential investors.
This initiative is part of a broader strategy to engage target audiences in key locations. At Harrods, potential investors can explore the Al Hamra destination in Ras Al Khaimah and experience the premium lifestyle it offers.
Among the exciting projects on display is the Waldorf Astoria Residences Ras Al Khaimah, the emirate’s most iconic address. The project features 43 ultra-luxury residences, including penthouses, sky palaces and villas, all offering unparalleled living experiences with lavish interiors, stunning views of the Arabian Gulf and the region’s first integrated gaming resort, Wynn Resort Al Marjan Island.
Located on the shores of the Royal Yacht Club in Ras Al Khaimah, the luxurious Al Hamra Waterfront project features 622 apartments, 19 townhouses and a variety of world-class entertainment and leisure facilities across five residential towers.
With excellent travel links and a business-friendly environment, Ras Al Khaimah’s real estate market is experiencing steady growth. Demand is at an all-time high, driven by sophisticated investors of various nationalities choosing the emirate as a place to live, work, play and invest.
The emirate offers an attractive business climate, having been named the fourth best city for expatriates to live and work in by the International Business Report 2023. Additionally, in 2019, Ras Al Khaimah ranked 30th in ease of doing business among 190 economies in the World Bank’s global survey.
Benoy Kurien, CEO of Al Hamra Group“We are always looking for new and innovative ways to engage directly with investors and buyers in our key markets, and we are delighted to partner with Harrods – a brand that shares our values of unparalleled excellence – for this first-of-its-kind event for Al Hamra,” he said. “The Al Hamra team will be on the ground in the heart of London throughout August, highlighting its ultra-luxury and premium residential developments and the unique waterfront lifestyle the destination offers to potential new investors.”
“The UK is one of Al Hamra’s key target markets, with the majority of residents and investors in Al Hamra’s extensive residential portfolio coming from the UK and Europe. Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, combined with the emirate’s visionary approach, has created a range of exciting real estate opportunities.
“These projects feature a luxurious waterfront lifestyle in Al Hamra, offering a wide range of facilities for residents and tourists alike, coupled with Ras Al Khaimah’s tax-free business environment. We have witnessed high levels of demand from this very important market, and we look forward to welcoming visitors to our pop-up store,” he added.
The Harrods initiative is set to be launched as part of Al Hamra’s comprehensive five-year strategy, from 2023 to 2027. The plan aims to diversify revenue streams, enhance service offerings and leverage existing assets to drive sustainable growth. The strategy employs a three-pronged approach, focusing on the integration of hospitality, retail and real estate sectors.
