Monday, August 5, 2024
reading time: 2 minutes
Qatar Duty Free (QDF) is pleased to announce the appointment of Augusto Demonaz as its new Vice President of Marketing and Communications. Demonaz will play an active role in developing and implementing Qatar Duty Free’s marketing and communications strategies, aligning them with the company’s brand vision to maintain its strong presence in the travel retail sector.
Vision and Responsibilities
In his new role, Demonaz will focus on creative marketing, commercial marketing, events and sponsorship, and corporate communications. His goal is to deliver innovative marketing ideas and insights that enhance Qatar Duty Free’s visibility and engagement with customers, brand partners, and stakeholders.
Extensive experience
Demonaz has 16 years of experience in core marketing for the travel retail sector. He has held key marketing management positions in retail organizations such as Avolta and Interbaires, operating in Switzerland and Argentina. His career has been characterized by the successful development and implementation of marketing strategies designed to elevate brands, drive strategic sponsorships, and execute promotions and tactical activations within travel retail environments.
Leadership endorsement
Qatar Airways Group’s new Chief Retail and Hospitality Officer, Thabet Musleh, expressed his delight at the addition of Demonaz to the QDF leadership team. Musleh highlighted Demonaz’s strong experience in marketing and communications in the retail sector, emphasizing the value his expertise will add to the business. “I am confident in Augusto’s leadership and ability to establish QDF as an industry leader,” Musleh said.
strategic goals
Qatar Duty Free expects Demonaz to bring fresh perspectives and innovative approaches to its marketing efforts, ensuring the company remains at the forefront of the travel retail sector. His leadership is expected to strengthen the brand and strategic partnerships, and enhance the overall passenger experience at Qatar Duty Free locations.
New High Command
Demonaz joins a series of recent senior leadership appointments at Qatar Duty Free, including Przemyslaw Lesniak, Grant Fleming, Nuno Moreira, Stuart Bernard and Garrett Cogan. These appointments reflect Qatar Duty Free’s commitment to strengthening its leadership team to support its ambitious growth and innovation strategies.
Conclusion
The appointment of Augusto Demonaz as Vice President Marketing and Communications is an important step for Qatar Duty Free. With his extensive experience and innovative vision, Demonaz is set to play a pivotal role in strengthening Qatar Duty Free’s marketing efforts and positioning it as a leader in the travel retail industry. The company looks forward to benefiting from his leadership and expertise in the years to come.
