Monday, August 5, 2024
reading time: 3 minutes
Etihad Airways’ loyalty programme, Etihad Guest, has entered into a pioneering partnership with Wio Bank PJSC, a leading bank in the region, to launch a revolutionary new initiative. The collaboration offers Wio Personal customers the opportunity to earn Etihad Guest Miles for every AED 1 deposited into their savings accounts, a first in the banking industry where miles are earned without being linked to a payment card.
Under this innovative programme, customers earn one Etihad Guest Mile for every AED 1 deposited into a fixed savings account for 12 months. This profit rate sets a new benchmark for value in both the banking and travel sectors. Furthermore, the Miles are credited to the customer’s Etihad Guest account within days of opening the Fixed Deposit, allowing for immediate travel planning – a benefit unmatched by current market offerings.
This strategic partnership highlights Wio Bank’s commitment to enhancing customers’ banking experience through innovative solutions and rewards. By combining savings with practical travel benefits, Wio Bank continues to set new standards for customer-centric banking innovations.
Commenting on the partnership, Jayesh Patel “Our partnership with Etihad Airways is a pivotal step in our mission to redefine banking in new ways in the market and provide instant added value to our customers when considering savings and rewards,” said Wio PJSC CEO. “By allowing customers to earn miles directly through their deposits, we are not only encouraging savings – we are empowering them to become financially independent and turn their travel dreams into tangible realities. At Wio, we continue to look for the best partnerships, offers and rewards that benefit our customers.”
Antonaldo Nieves“Innovative new partnerships have always been at the heart of Etihad Guest, and we are proud to partner with Wio Bank to offer our guests a whole new way to earn miles,” said Etihad Airways’ Chief Executive Officer. “As we celebrate reaching 10 million Etihad Guest members, we continue to enhance the programme, giving our members even more opportunities to earn miles that they can use on their next holiday or trip with us.”
The programme also incentivises customers to save by offering the chance to earn up to 10 million Etihad Guest Miles. With Etihad Guest reward flights starting from just 5,000 miles, new account holders can quickly accumulate enough miles for flights to amazing destinations. For example, a Business Class return flight to London or Tokyo can be had for just 140,000 miles, while an Economy Class return flight to the Maldives or Istanbul requires just 30,000 miles, and Athens for just 40,000 miles.
Etihad Guest offers members a personalized experience, enabling them to earn Miles by travelling or spending with local partners. Members can redeem their rewards for flights and holidays or use them at the Etihad Guest Rewards Shop and a wide range of retail partners. The new partnership with Wio Bank significantly enhances the potential to earn Miles, making travel dreams a closer reality for Etihad Guest members.
This collaboration with Etihad Airways is part of Wio Bank’s broader strategy to leverage strategic partnerships for innovation and expansion. By partnering with leading institutions, Wio aims to offer unique benefits and value to its customers, and strengthen its position as a forward-thinking financial institution.
Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is an everyday banking platform that transforms how individuals view, manage and grow their money. It provides users with unparalleled financial insight and flexibility, and serves as a foundation for achieving personal financial goals. The platform offers an engaging experience that includes smart cards and exciting rewards, making banking more interactive and rewarding.
