Tuesday, August 6, 2024
reading time: 2 minutes
The chance to dine with Neeraj Chopra or watch the Indian hockey team live is what motivates many Indian travelers to head to Paris. While the City of Lights has always been a tourist magnet, the Summer Olympics have added an extra layer of attraction.
However, France is not just banking on the 2024 Olympics to attract Indian travelers. The country is also making efforts to make their visit easier, such as enabling easy payments through the widely used UPI system. Additionally, recognizing India’s affinity for lavish weddings, France is tapping into the lucrative destination wedding market.
While the Olympics may not be a major draw for a country where cricket dominates the sporting landscape, the Indian turnout for the Paris Games is still noteworthy. Despite this, India ranks 30th in ticket sales for the 2024 Olympics.
The main markets for Paris Olympic ticket holders are the United States, the United Kingdom, Germany, Belgium, the Netherlands, Spain, Switzerland, Italy, Ireland and Australia. Monchaud expects the 2024 Olympics to have a lasting positive impact on tourism in France.
Easy payments
Recently, Jio Financial Services unveiled its JioFinance app in Paris, capitalizing on the city’s status as a global hub for sports enthusiasts. To simplify digital transactions for Indian travelers, JioFinance will facilitate international payments, including the purchase of Eiffel Tower tickets through its official La Tour Eiffel website.
Indian tourists are increasingly choosing France as a destination for their weddings, drawn by the country’s stunning landscapes, historic palaces and romantic ambience. Popular locations include the French Riviera, Provence and Paris. French wedding planners and venues are now catering to the unique needs of Indian weddings, offering services such as traditional Indian cuisine, elaborate décor and multi-day celebrations. The trend reflects India’s growing affinity for luxury weddings, blending cultural traditions with the elegance of French settings.
France is making targeted efforts to attract Indian tourists by offering customized experiences. These efforts include simplifying visa procedures, promoting Indian-themed tours, and providing luxurious venues for weddings. French restaurants also offer Indian cuisine and vegetarian options to cater to dietary preferences. Additionally, France is enhancing shopping experiences with luxury brands and tax-free options, while supporting digital payments like UPI for convenience. By aligning with Indian cultural preferences and needs, France aims to become a preferred destination for Indian travelers.
