Lufthansa partners with Dirk Nowitzki to highlight football excellence | kbnmart

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Lufthansa has unveiled American basketball legend Dirk Nowitzki as the face of its new Allegris advertising campaign. Known for his illustrious career with the Dallas Mavericks, Nowitzki brings an international touch to the campaign. Born in Germany, Nowitzki highlights his strong ties to his homeland while emphasizing Lufthansa’s commitment to excellence and global reach. The collaboration perfectly blends Nowitzki’s iconic sports legacy with Lufthansa’s reputation for premium air travel.

“Strong roots in Germany, but also all over the world – that applies to both Dirk Nowitzki and Lufthansa. Dirk is an icon and represents strong values, charisma and high quality in everything he does. This makes him the perfect partner for us and we are delighted to have him join us in our Allegris campaign,” he said. Carsten HoffmannVice President Brand Experience at Lufthansa.

In the new campaign film, the 2.13-metre-tall Dirk Nowitzki is seen sleeping comfortably in a 2.20-metre-long bed in Lufthansa’s Allegris Business Class. Lufthansa Allegris promises a revolutionary travel experience on long-haul flights, unrivalled in the market for its wide range of seating options. The new cabin and seat interiors span all classes of travel, from Economy to Premium Economy, Business and First Class. For example, Business Class passengers can choose from five distinct seat types, including a suite with doors, a personal wardrobe and a minibar. A standout feature: All First and Business Class seats are equipped with heating and cooling systems, allowing passengers to adjust the temperature for maximum comfort.

The Lufthansa Allegris campaign featuring Dirk Nowitzki launches today in the US and will launch internationally in the coming months, including in Germany.