Friday, August 16, 2024
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Air Canada Vacations is excited to unveil its latest initiative, the “Vacation Mood” brand campaign for the fall/winter season. Set to engage Canadians from August 15 to September 8, 2024, this social-focused campaign emphasizes community engagement by encouraging travellers to share their vacation mood on social media. Participants are invited to use the hashtag #MyVacationMood and tag @aircanadavacations for a chance to be featured on their platforms. The initiative aims to foster a vibrant community of travellers who share authentic experiences and connections.
“We want to inspire Canadians to dream about their next vacation by inviting them to voice their opinions in our campaign,” he said. Nino MontanesiVice President, Air Canada Vacations. “By creating real emotional connections through travel, we celebrate the way it makes us feel and brings us together.”
The campaign includes digital and social media promotions, a “My Vacation Mood” contest, and strategic outdoor advertising in major Canadian cities, showcasing a variety of engaging vacation moods and moments.
“When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seems natural to ask Canadians to share their vacation mood so others can discover new adventures, destinations and unique travel experiences,” he said. Salma FilaliSenior Director of Marketing and E-Commerce at Air Canada Vacations.
Additionally, Air Canada Vacations is launching its 2024/25 digital guide, which offers a wide range of more than 600 all-inclusive travel packages and sun-soaked trips designed to suit a variety of tastes and budgets. To celebrate the launch, the company is offering Canadians the chance to win a one-week all-inclusive vacation to the Riviera Maya, a destination known for its stunning beaches and lush green landscapes.
As a trusted travel company approaching its 50th anniversary, Air Canada Vacations continues to impress customers, repeatedly winning awards such as the Consumer Choice Award. The company specializes in personalized vacation experiences and cruises designed to meet the unique preferences of each traveler.
