Underwear brand Skims has unveiled its latest campaign, starring pop star Charli XCX, wearing the American brand’s new Cotton Rib and Cotton Fleece styles.
The new Skims campaign was shot by photographer Petra Collins, and features Charlie She wore key pieces from the Kim Kardashian-owned brand’s Cotton Rib and Cotton Fleece collections, including the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie, and Cotton Rib Bikini.
Pop and electronic star Brat’s latest album and her latest album BratCollaborated with artists like Billie Eilish and Lorde. We’ve seen Charli’s influence extend beyond music, inspiring a lifestyle trend that resonates with her fans as well as the Skims ethos, according to the Los Angeles-based brand.
“It’s so exciting to have Charli XCX as the face of our new Skims campaign,” said Kim Kardashian, Skims co-founder and creative director. “She is a unique talent who has truly established herself as a major star in the music world and beyond. This is an incredibly exciting time for the brand, and we couldn’t be more proud to have Charli and Petra join us as Skims always strives to shine a light on individuals at the forefront of culture.”
Charli joins a roster of past and present Skims celebrities, including Sabrina Carpenter, Paris Hilton, Lana Del Rey, Kate Moss.
“Skims gives people confidence in themselves, and that’s what Brat is all about,” said Charli XCX. “I’m excited to work with a brand that understands that comfort and style don’t have to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to be on set and wear these timeless and sexy pieces. The puppies were beyond adorable.”
Charli XCX is looking forward to her Brat headline show hitting venues across the UK in November and December, as well as teaming up with Australian pop star Troye Sivan for their US joint venue tour, Charli XCX & Troye Sivan Precision: Sweet, which kicks off on September 14.
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