Rabanne Chooses Gigi Hadid as the Face of Its New Fragrance Milli… | kbnmart

French perfume house Rabanne announced on Monday that Gigi Hadid has been chosen as the face of its new fragrance, Million Gold For Her.

Iron, effectiveAn international model, TV presenter and entrepreneur, with over 78 million followers on Instagram, she embodies individuality and empowerment, making her the perfect ambassador for Rabanne’s new fragrance.

“Gigi brings the spirit of our heritage,” said Jérôme Leloup, Rabanne’s Vice President. “I see similarities in her to Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinctive personality that makes her the perfect embodiment of the modern Rabanne woman.”

Million Gold For Her comes in a bottle featuring the iconic Rabanne jewellery XL link and will be available in different sizes, including 30ml, 50ml, 90ml and 200ml, along with complementary products such as body wash and deodorant spray.

The campaign kicks off with a campaign designed to inspire the next generation to embrace their individuality. Created by Mert Alas and Manu Kusu, the campaign is inspired by Beyoncé’s powerful anthem “Pure/Honey,” which emphasizes the theme of female empowerment and success.

In the campaign, Hadid is seen wearing a gold Rabanne dress embellished with Swarovski crystals. She moves with confidence, stealing the spotlight and embodying the essence of Rabanne’s bold and rebellious spirit.

“Million Gold for Women reminds me of how Rabanne feels as a fashion house,” Hadid added. “It’s strong and beautiful, with rose and lavender and a hint of salty, mineral musk. I love the balance. I think a lot of my personality is masculine, so I love the mix of feminine and masculine elements in the fragrance.”