Lady Gaga’s Haus Labs Expands to Sephora at Kohl’s | kbnmart

Lady Gaga’s Haus Labs fragrance debuted Monday at Sephora and Kohl’s stores nationwide, as well as online.

As part of the partnership, the science-based beauty brand will launch 132 SKUs across eight product categories at Sephora at Kohl’s. The collection includes a selection of the brand’s best-selling, award-winning and cult-favorite products, including all 51 shades of Triclone Skin Tech Foundation and all 31 shades of Triclone Skin Tech Hydrating + Depuffing Foundation.

“We are excited to continue the brand’s momentum with the expansion into Sephora at Kohl’s, and bring Haus Labs by Lady Gaga to new beauty consumers across America,” said Ben Jones, CEO of Haus Labs by Lady Gaga.

“The demand for this brand has been incredible. We are thrilled to launch next August, two years after our first appearance at Sephora, with our trusted retail partners, in the right place and at the right time, to deliver another win for everyone.”

Since its launch in June 2022, Haus Labs by Lady Gaga has expanded its presence globally through strategic partnerships with Sephora. The brand was first introduced in 25 Sephora stores across the United States and Canada and later expanded to all Sephora locations in North America in September 2022. The brand expanded internationally with its launch in Sephora UK in June 2023 and across 12 additional countries in Sephora Europe by March 2024.

“We are thrilled to see the continued growth of Lady Gaga’s Haus Labs products at Sephora, and the launch of the brand at Sephora at Kohl’s is another exciting milestone,” said Allison Han, Senior Vice President of Makeup and Fragrance at Sephora.

“Since its first launch in 2022, Haus Labs by Lady Gaga products have resonated deeply with our customers, and this expansion is a testament to the brand’s commitment to delivering innovative, high-quality makeup products that actually work. We look forward to continuing our partnership with Haus Labs and bringing the best in clean, effective beauty to even more beauty shoppers, who we know have been eager for this launch.”