Zales collaborated with select players during the US Open and launched an exclusive collection.
Zales will be prominently featured on players’ apparel, including a special player badge, throughout the tournament. Zales is also launching a dynamic hospitality program and a targeted influencer campaign across digital platforms.
In conjunction with the US Open, Zales is also launching an exclusive capsule collection in collaboration with Prince, the global racquet sports and lifestyle brand, featuring essential accessories.
“We absolutely loved bringing this collection to life with the Prince team,” said Angela Kennedy, vice president of product innovation at Zales. “In creating this limited-edition collection, we collaborated with Prince to ensure that the pieces were infused with elements of both brands to allow fans to celebrate their love of tennis and express their personal style in a fun and unique way.”
The collection features custom-designed pieces in sterling silver, yellow gold, and white gold, accented with diamond accents throughout the piece. The 14-piece collection includes tennis necklaces and bracelets, crafted with natural and lab-grown diamonds ranging in total weight from 2 ¼ carats to 4 ¼ carats. Each piece showcases the iconic Prince “P” and tennis ball clasp, fusing Zales craftsmanship with the magic of the sport. The collection also offers necklaces featuring a tennis ball or tennis racket, along with a tennis racket bracelet, all crafted in sterling silver and yellow gold.
“Prince is not just a brand, it’s a lifestyle both on and off the court,” said Matthew Salter, EVP of Partnerships and Marketing at Authentic, owner of the Prince brand. “This collaboration with Zales embodies the blend of style and energy of tennis, which is also what we want to inspire in our community. Together, the two brands are bringing high-end fashion to an unexpected place while staying true to the spirit of the game.”
The exclusive Zales x Prince collection is available now at Zales.com, with prices ranging from $250 to $7,500.
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