Zara launches Stefano Pilati collection in October | kbnmart

Zara, the flagship brand of the Inditex Group, continues to enhance its product offerings by preparing to launch a new collection in collaboration with Italian designer Stefano Pilati. The collection is scheduled to launch in October and will include nearly 100 designs.

The collection will include 50 menswear styles, 30 womenswear pieces and a range of accessories, WWD reported Tuesday. The launch will be accompanied by a photo campaign by renowned photographer Steven Meisel, who also collaborated with the Spanish brand a year ago.

Fall 2023 also saw news of a collaboration between Stefano Pilati and Fendi, which will span both menswear and womenswear. Pilati, who is Italian, has held positions at some of the most prestigious fashion houses in the fashion industry. After stints at Cerruti, Giorgio Armani and Prada, he became artistic director at Yves Saint Laurent from 2004 to 2012. He later headed the creative direction at Ermenegildo Zegna, and in 2018, he launched his own “genderless” label, Random Identities.

With this partnership, Zara takes another step towards repositioning its offerings towards a more premium segment. The collaboration follows a 2022 partnership with Narciso Rodriguez and comes in addition to collaborations with established creators, including recent collaborative collections with Clarks and Studio Nicholson, as well as New York-based children’s label Sea.

Besides Zara, other brands of the Inditex group regularly engage in collaborations as a distinctive feature of their identity. This summer, Bershka presented a capsule collection with El Niño, a brand steeped in early 2000s style, and in the spring, Stradivarius teamed up with emerging brand Handover.

On the financial front, Inditex Group announced a 10.4% increase in revenues for the 2023 fiscal year, reaching 35.947 billion euros. In the current fiscal year, the Spanish company saw sales increase by 7.1% in the first quarter, reaching 8.150 billion euros.