Naomi Campbell stars in Timberland’s new ‘iconic’ campaign | kbnmart

One year after celebrating the 50th anniversary of the original yellow boot, a recent collaboration with Louis Vuitton and a runway show last January during Paris Fashion Week, Timberland today unveils its new global campaign titled “Iconic.”

To make a lasting impression and highlight individual authenticity, Timberland enlisted four celebrities, including Naomi Campbell, who was photographed nude by British photographer Jamie Morgan, with a simple message: authenticity and originality.

Three other figures also appear, including singer-songwriter Teddy Swims, artist Sloane, and model, poet, and transgender visibility activist Kay Isiah Jamal, who are all described as icons of their generation.

“If I want to call myself an icon, it’s because of my authenticity,” says Swims. “I try to be authentic and confident. I think that’s an iconic thing.” Of the original yellow shoe, he adds: “It’s been consistent through the generations. It’s a strong shoe that represents style in a way that never changes. It’s always new no matter what year it is, no matter what you’re wearing.”

Jamie Morgan chose to shoot the campaign using a monochromatic color palette, a deliberate nod to timelessness and authenticity, focusing solely on the individuality and enduring appeal of the original yellow boot. “The word ‘iconic’ is overused these days and can only really be earned over a long period of time,” says Morgan. “Timberland boots have earned that status. They’ve been embraced by so many different subcultures over the years and are still at the forefront of fashion, so they’re definitely iconic!”

“We’ve seen tremendous energy behind the brand since our first anniversary, with so many luxury collaborations this year alone,” explains Maisie Willoughby, Timberland’s new chief marketing officer. “The Iconic campaign is an extension of that energy, signaling a new direction for the brand and reinforcing our position as an arbiter of footwear culture. This campaign is incredibly bold and authentic, and Timberland has always been about embracing authenticity; what’s more iconic than the iconic ‘Original Yellow Boot’?”

The iconic campaign, which celebrates the heritage of the original yellow shoe and the resilience of the icons, will be launched through strong advertising activities across outdoor, digital and social media and events in iconic locations around the world.

Launched in 1973 to combat the harsh weather of New England, the Timberland Original Yellow Boot became an icon of the 90s hip-hop and rap movement before establishing itself as a wardrobe classic. The company is headquartered in Stratham, New Hampshire, USA, with international headquarters in Stabio, Switzerland and Shanghai.