TUI Group expands tour portfolio with innovative partnership | kbnmart

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TUI Group, the world leader in the tourism industry, is expanding its strong presence in the Tours & Activities segment through a strategic partnership with lastminute.com, a leading European travel technology company specializing in dynamic holiday packages. As the chosen partner for Tours & Activities, TUI will provide lastminute.com and its various brands such as Bravofly, Rumbo, Volagrates and Weg.de with a cutting-edge platform. This platform will offer thousands of unique experiences suitable for both short city breaks and beach vacations in over 100 countries worldwide, serving millions of customers annually.

Luca Conconi, CEO of lastminute.com, said: “I want everyone to consider us their ideal travel companion throughout their entire travel journey. I believe tours and activities have huge potential to become a vital component of a holiday package. Our mission is to personalize and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via an accessible technology platform. This exciting partnership enables us to deliver an easier, more enjoyable and richer customer experience.”

The new platform will integrate seamlessly with existing lastminute.com channels such as website, CRM and SMS, providing a seamless user experience. The platform has already been launched on lastminute.com and is set to launch on Bravofly, Rumbo, Volagrates and Weg.de in the summer. Furthermore, TUI and lastminute.com plan to expand customer engagement through initiatives in telesales and direct sales at destinations, further enhancing the utilization of experiences.

“We are delighted to partner with lastminute.com, a leading company that recognises the high value and importance of tours and activities in the overall travel experience. This strategic partnership further strengthens TUI’s position as the preferred partner for tours and activities.” Peter Oluwahn, CEO of TUI Musement, the tours and activities division of the TUI Group, said: “We’ve been working with lastminute.com for many years, but now we’re taking our collaboration to a whole new level, leveraging our strong relationships with operators, multi-channel distribution capabilities, and a full suite of curated experiences, including unique journeys developed by our team in-house.”

Customers have direct access to a wide range of excursions, activities and attractions tickets, offering thousands of diverse options. This extensive range, curated by the TUI team, includes hundreds of unique experiences such as night tours of the Teide volcano in Tenerife, visits to the floating markets in Bangkok, food and wine tastings in Crete and hot air balloon adventures over Marrakech.