Rabanne announced Monday the appointment of Troye Sivan as its global makeup ambassador, just one year after the French house launched its first cosmetics collection.
The Grammy-nominated artist will make his debut as Rabanne’s global makeup ambassador in a new campaign for the Nudes collection: a next-generation beauty collection inspired by the Parisian brand’s couture fabrics, captured in makeup textures that perfect the complexion, according to a press release.
Campaign photographed by Louise and Maria Thornfeldt Sivan appears in a makeup look created by the creative director of Rabanne beauty, Diane Kendall.
“I’ve always been drawn to Rabanne’s effortless style. I love to play and express myself, and I’ve worked actively over the years to break free of any limitations I put on myself when it comes to fashion and beauty. There’s something about Rabanne that feels so right to me personally, and their approach to fashion and beauty aligns with mine,” said Sivan, who wore Rabanne in the “Rush” video and appeared in Rabanne’s spring/summer 2024 show wearing the brand’s new-season designs and makeup.
With a combined social audience of 39 million, singer and actor Sivan has established himself as a global icon in the worlds of music, fashion and representation of the LGBTQIA+ community. Along with his roles in numerous Hollywood In addition to her feature films, the star has also worked on numerous high-fashion projects and has appeared on runways around the world.
Rabanne, formerly known as Paco Rabanne, is owned by Spanish luxury fashion and beauty company Puig. In its latest trading update, Barcelona-based Puig saw net revenue grow 10.1% in the first quarter of 2024 compared to the previous year, outpacing the overall growth of the broader luxury cosmetics market.
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