Oh My Cream, a French clean beauty store, has opened a six-month digital pop-up on its website featuring nine brands that were not previously listed in its 30 stores and online. Among them are Quinque, a CBD-infused skincare brand developed by a pharmacist; Oryza Lab, which uses the virtues of rice in its products; and Mantle, a Scandinavian brand currently on the rise.
“The market is full of iconic brands that we would like to offer, but unfortunately our 50 square metre stores cannot be expanded. Until now, we have followed the logic of one brand coming in and another one going out. But we have no intention of stopping with the brands we have historically chosen. That is why we have come up with a digital alternative that allows us to talk about the brands we love and list them, for one season… and more if we want!” says Juliette Levy, founder and director of the company.
This online pop-up allows us to test the appeal of these new beauty startups to customers, while giving them a dedicated space for greater visibility. In addition, Oh My Cream! offers its customers a gift bag containing one product from each brand, for a total of nine products (three of which are full-size), with a minimum purchase of 150 euros.
At the same time as the six-month pop-up, Oh My Cream has teamed up with Le Bon Coin. The store’s teams have sourced around forty bathroom decor items, including soap dishes, mirrors and combs. These items are available in an online shop on the secondhand goods website, while 17 of them are also available for sale at Oh My Cream’s flagship store on rue Saintonge in Paris. A small gift is included with each purchase, while all profits from the sales will be donated to the charity La Fondation des Femmes.
Founded in 2013, Oh My Cream! recently opened its third store in London and does not disclose sales figures. However, before the pandemic, the company, backed by Eutopia and Experienced Capital, had sales of €13 million.
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