American Exchange Group announced Tuesday that it has acquired Island Surf Company, a casual footwear brand.
Financial terms of the deal were not disclosed.
Under the agreement, Island Surf will become a division of White Mountain Footwear, the brand that American Exchange acquired in January of last year.
The coastal-inspired footwear brand will leverage Massachusetts-headquartered White Mountain’s established infrastructure, sourcing capabilities, retail partners, and decades of industry experience. Joe O’BrienJohn Kerry, current CEO of Island Surf Company, will continue to lead the brand, according to a press release.
“We are excited to partner with American Exchange Group. This acquisition marks a new chapter for Island Surf Company, allowing us to expand our reach and bring our coastal-inspired footwear to a broader audience. We look forward to leveraging our combined strengths to enhance our product offerings and deliver exceptional value to our customers.” O’Brien.
Founded in 2008, Island Surf Company sells comfortable and casual footwear for men, women and children, and is currently sold at Amazon, Beall’s Department Stores, Beall’s Outlet, Boscov’s, TJX Group, Shoe Carnival, Shoe Show and more in addition to its own e-commerce site.
“We see tremendous potential with the acquisition of Island Surf Company,” he said. I don’t careCEO of the American Stock Exchange Group.
“The synergy between White Mountain and Island Surf Company will allow us to expand the brand and transform it into a full-fledged lifestyle brand. There are significant opportunities to expand Island Surf Company into different categories through strategic licensing, leveraging our combined resources and expertise to maximize its impact and appeal in the market.”
This acquisition comes after American Exchange acquired jewelry company Danecraft, along with its Primavera Italy brand, in September last year.
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