Wednesday, July 10, 2024
reading time: 2 minutes
Wego, the Middle East’s largest online travel marketplace, has partnered with the Jordan Tourism Board to launch a new campaign aimed at promoting Jordan as a prime destination for summer activities. The collaboration continues their successful partnership, with a focus on attracting travelers from the GCC region to explore Jordan’s rich cultural heritage, diverse landscapes and unique experiences.
Strategic partnership
The partnership between Wego and the Jordan Tourism Board, which was launched in 2019, has been renewed with a new round of joint digital marketing activities. The campaign, which will run until August 2021, includes a series of direct online promotions and organic promotions. These efforts aim to boost tourist arrivals to Jordan from the GCC region through content marketing, social media campaigns and attractive travel offers available on the Wego app and website.
Campaign Highlights
Promoting the Breathe Initiative in Jordan
The campaign, titled “Breathe,” aims to inspire and encourage travelers to visit Jordan during the summer, and emphasize the country’s commitment to health and safety measures against the novel coronavirus, making it a safe and attractive destination for tourists. The campaign highlights Jordan’s suitability for family tourism, which particularly attracts Gulf tourists and residents of the GCC countries.
Mamoun Hmeidan, Executive Director, Middle East and North Africa Mr. Rajeev Raj, CEO of Wego India, commented on the importance of integrated marketing in achieving strategic competitiveness among travel destinations. He expressed his confidence in the success of this partnership, and in leveraging Wego’s strong base of GCC traveler insights to effectively promote Jordan.
Various tourist attractions in Jordan
Jordan offers a wide range of attractions to suit all interests. From the ancient wonders of Petra to the serene beaches of the Dead Sea, from the vibrant city life of Amman to the adventurous deserts of Wadi Rum, Jordan offers a unique blend of cultural, historical and natural experiences.
Dr. Abdul Razzaq Arabiyat, Director General of the Jordan Tourism BoardHe stressed the importance of this campaign in activating tourism after the pandemic, pointing to the diversity of the tourism sector in Jordan, the beautiful weather, and the variety of activities available to visitors by land, sea, and air.
About Wego
Wego provides award-winning travel search sites and highly rated mobile apps for travelers in Asia Pacific and the Middle East. The platform automates the process of searching and comparing results from hundreds of airline, hotel and online travel agency websites, providing travelers with the best deals and booking options.
About Jordan Tourism Board
Established in 1998, the Jordan Tourism Board is an independent public-private partnership committed to promoting Jordan as a leading tourism destination. The Jordan Tourism Board’s marketing strategies aim to showcase Jordan’s cultural, natural, religious, adventure, entertainment and tourism offerings to international markets.
Conclusion
The renewed partnership between Wego and the Jordan Tourism Board is expected to attract more tourists to Jordan, and highlight the country’s rich and diverse tourist attractions. Through a comprehensive digital marketing campaign, the collaboration aims to inspire travelers to explore Jordan and experience its unique offerings.
