American luxury jewelry brand David Yurman has announced a partnership with professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry as its newest global ambassadors.
The collaboration coincides with the launch of an original three-part documentary series featuring Kuzma, Russell and Green. Directed by Jeridon O’Connor in partnership with ICA and filmed by Matthew Hayes, each episode delves into the players’ personal journeys, revealing how their style serves as a form of self-expression both on and off the court, and what fuels their passion for basketball.
This move is part of David Yurman’s ongoing efforts to strengthen its position as a leader in men’s jewelry. The documentary series and campaign images feature seven athletes wearing David Yurman’s signature men’s collections: Chevron, Curb Chain and Spiritual Beads.
“We are excited to share this project with our audience, demonstrating how connected we are as humans through art and craft,” said Evan Yurman.
“The unwavering passion and commitment these men display on and off the field, and how they translate that confidence into their style and everyday lives, is inspiring. When I first launched David Yurman Men’s in 2004, I wanted to expand the brand’s appeal to a younger, more diverse clientele. Twenty years later, I see the momentum around men’s jewelry growing rapidly, so there’s no better time to partner with these athletes.”
The documentary series is now available on the brand’s website and will appear across global social media channels.
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