Attracting customers is one thing, but keeping them loyal is another. So Irish luxury retail group Brown Thomas Arnotts has appointed Aptos, a unified commerce solutions provider, to install the latest versions of its sales audit system and customer relationship management solutions.
Once deployed, “Brown Thomas Arnotts will benefit from new capabilities that unlock higher levels of customer engagement and loyalty while enhancing omnichannel flexibility,” the company said.
The company added that the system, which is offered via SaaS, “benefits from increased deployment speed and access to continuous innovations.”
As part of the Selfridges group, Brown Thomas Arnotts Group (which includes Ireland’s high-end retailers Brown Thomas and Arnotts) wanted to “gain a holistic view of their retail business” by leveraging a sales audit solution.
Accordingly, the system “collects all transaction data (of the group), validates and processes that data, and then efficiently delivers clean data to various systems and functions across the organization,” we were told.
“As the number of sales channels grows, transaction data processing becomes more complex,” said Paul Baguley, IT and Digital Director at Brown Thomas Arnotts. “Sales auditing is a key component of our multi-channel flexibility, allowing us to quickly open new sales channels, while seamlessly integrating data from these channels into our existing financial and operational processes.”
“Our mission is to reinvent retail by creating moments of delight and a consistent shopping experience with every interaction. To do this, we need a deep understanding of shoppers’ preferences and behaviors across all touchpoints. With Aptos CRM, we have a unified, multi-brand customer database that provides a 360-degree view of our customers as they move through our channels and brands,” Baguley added.
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