Monday, July 15, 2024
reading time: 2 minutes
Asiaray acquires exclusive media rights to Shenzhen Metro Nine Lines, Strengthen its influence in Greater Bay Area Advertising scene for transportation.
Asiaray Media Group Limited (“Asiaray” or the “Group”; stock code: 1993), a leading company in the outdoor media (“OOH”) sector, specializing in advertising management in large-scale transportation areas, including airports, metro systems and high-speed rail networks, announced the acquisition of the exclusive rights to manage advertising media assets for Shenzhen Metro Lines 3, 4 and 6 and Sub Lines 6, 10, 12, 13, 14 and 16. These concessions range from two to five and a half years, with renewal options.
Shenzhen Metro serves as the core public transportation system in Shenzhen, with an average daily ridership of over 7.99 million passengers, accounting for more than 70% of the city’s total public transportation usage. Asiaray’s exclusive rights include nine metro lines spanning Luohu, Futian, Nanshan, Bao’an, Guangming, Longhua, Longgang and Pingshan districts. These lines connect to two ports between Hong Kong and Shenzhen, Futian and Shenzhen Bay, and provide direct connections to Futian, Shenzhen North and Pingshan High-Speed Railway Stations and Pinghu Railway Station. With such extensive coverage, Asiaray is poised to enhance its high-quality media offerings for railways, by implementing its “massive transportation, multi-modal and full-scenario capacity” advertising solutions. The initiative aims to improve customer engagement and enrich passengers’ travel experience through diverse and innovative media formats.
Mr. Vincent Lam, Founder, Chairman and CEO of Asiaray“We are honored to be trusted by the Shenzhen Metro operating units. This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new phase of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area. Asiaray is known for its unwavering commitment to meeting the diverse needs of the market. Leveraging our deep understanding of large-scale transportation advertising media and intelligent market insights, we maintain a cutting-edge approach to partnerships, and will continue to provide advertisers, brands and clients targeting Shenzhen’s mass commuters with unparalleled advertising experiences. We will also add more color and vitality to the city with our advanced, advanced and innovative digital advertising solutions,” he said.
Over the years, the Group has carefully mapped out a strategic plan for the transportation hub within the Greater Bay Area, leveraging the enormous potential of China’s regional development initiative. Asiaray has successfully established a comprehensive media network spanning land and air. Beyond the Shenzhen Metro, the Group’s exclusive media assets enable clients and brands to connect with dynamic travelers in the Greater Bay Area. These assets include prominent outdoor billboards in key locations in Hong Kong, media platforms at Hong Kong West Kowloon High Speed Rail Station, the Hong Kong-Zhuhai-Macao Bridge (Zhuhai Port), and Zhuhai Jinwan Airport, as well as advertising resources at Gongbei, Qingmao and Hengqin Ports.
In addition, the Group’s exclusive media presence extends to airports, metro lines and high-speed rail networks across nearly 40 cities in China and Asia, including Singapore. The new agreement further strengthens this extensive network, creating powerful synergies that strengthen the Group’s leading position in Greater China and Asia. This extensive reach connects customers and brands to many emerging markets, further enhancing the Group’s influence and market presence.
