Dior Homme Launches Capsule Collection With New Brand Ambassador | kbnmart

British Formula 1 pilot Lewis Hamilton, who has previously worked with Tommy Hilfiger and watch brand IWC, has joined a major luxury brand. Seven-time Formula 1 world champion Hamilton has been appointed as a brand ambassador for Dior Menswear, and as a “guest designer,” he has worked alongside the brand’s creative director Kim Jones to develop a lifestyle capsule collection focused on snowboarding, skateboarding and other board sports.

Hamilton, who is set to change F1 teams next year, moving from Mercedes to Ferrari, and British designer Jones have known and appreciated each other for many years. They also share a love of Africa – Jones having grown up there, and Hamilton having discovered the continent on a trip. They decided that Africa should be the theme of the collection, sourcing fabric weavers from Burkina Faso, with a great deal of attention paid to the sustainability of the collection.

“We share a love of nature, a desire to celebrate Africa, and a passion for the creative techniques and methods that connect African artists with the expertise of Dior’s workshops,” Jones said in a press release. “In addition, this collection also reflects Louis’ athleticism, his unparalleled abilities, and our pursuit of excellence combined with functionality and a relentless eye for detail.”

The collection is both elegant and functional, and will be available from October 17 in stores and on the LVMH Group’s e-commerce site. It will include ski pants and jackets made from high-performance Japanese fabrics, jeans, knitwear, sweaters and cardigans made in part from bio-sourced and recycled fabrics, and casual tweed suits.

Accessories include glasses, helmets, backpacks, briefcases, snow boots, brogues, hats and gloves. Dior said none of the products contain leather.

“Working with Kim and her talented team at Dior has been an absolute dream for me,” said Hamilton, who also has his own clothing brand. “Our values ​​and ideas complement each other, which made it easy to create a unique collection that embodies our shared experiences. Making responsible choices while pushing the boundaries of excellence for each item, and drawing on my African roots – particularly fabrics made from natural materials, with vibrant colors and strong energy – have all been a great source of inspiration.”