Menswear brand Psycho Bunny launched a flagship store on Roblox this month, created in collaboration with Metaverse Group and Super League.
The in-game store is called “Summer Splash”, and is located inside Resort Tycoon 2, a popular beach and resort-themed Tycoon game with 2.3 million active players.
In this game, players earn in-game currency by building their own beach resorts to attract new visitors. The Psycho Bunny flagship store, located on a tropical island, features the brand’s iconic Pool Floatie and offers a selection of colorful polo shirts from the summer collection as user-generated content.
“Partnering with MVG and Super League allows us to combine our unique brand identity with the creative capabilities of Roblox,” said Bertrand Sisvet, Executive Creative Director at Psycho Bunny.
“We’re excited to see fans who grew up with Psycho Bunny interact again, or those who currently wear our apparel enjoy the releases, store, and apparel for sale.”
The launch of the Summer Splash flagship store provides a unique opportunity for Psycho Bunny to connect with Gen Z. In the first 10 days, Psycho Bunny on Roblox generated over 7 million brand impressions, 220,000 in-store product interactions, and over 5,000 products claimed or sold.
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