Destination Greater Victoria and MMGY Global Partner to Enhance… | kbnmart

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Destination Greater Victoria, a not-for-profit industry association focused on developing and promoting tourism in the Greater Victoria region of British Columbia, has named MMGY Global as the first communications agency in the market to lead its UK PR strategy.

With over 40 years of experience in the travel and tourism industry and serving over 30 countries, MMGY Global will leverage its expertise and extensive network to effectively position popular and emerging destinations, thereby launching Destination Greater Victoria into the UK market.

Upon arriving in the Greater Victoria area, visitors will immediately appreciate the region’s dedication to supporting local culture and sustainability. A vibrant culinary scene highlights the best of Vancouver Island produce, prominently featured in Canada’s first Chinatown, farm-to-table dining experiences, and diverse food trails. About 70% of the region’s hotels are independently owned boutique establishments, catering to every type of traveler.

Friendly and expert local guides offer a variety of adventures in the stunning natural areas, from hiking and biking to whale watching and bear spotting, ensuring an unforgettable experience for all visitors.

CEO of Destination Greater VictoriaPaul Norsey He said: “We are pleased to announce our cooperation.
In partnership with MMGY Global to launch Destination Greater Victoria in the UK market. We have already
He has built a strong relationship with the wider company, having worked with them since 2021, and this
The new partnership with their UK experts further strengthens this growing relationship. We are confident that
A team of industry leaders will continue to leverage their expertise to create an even greater destination.
“Victoria is a must-see destination for UK travellers.”

Caroline Moultrie “We are delighted to be part of this partnership,” commented MMGY Global EMEA President.
We have had this exciting opportunity to introduce travellers from the UK to the wonderful Greater Victoria area,
A vibrant area located on Vancouver Island, Canada. We are proud to represent a destination
Championing sustainability, preserving indigenous culture, and offering unforgettable adventures. We look forward to
We look forward to developing and implementing an impactful public relations strategy to help raise awareness of the importance of sustainable development.
Victoria is within the UK market.