Wednesday, July 17, 2024
reading time: 3 minutes
Hard Rock’s release of John Lennon Memorabilia Treasure Hunt, in partnership with the John Lennon Estate and UMe, the global catalog division of Universal Music Group, marks the release of “John Lennon’s Mind Games – The Ultimate Collection,” providing fans around the world with an exciting opportunity to participate.
Hard Rock boasts the world’s largest and most valuable collection of original music memorabilia, with over 88,000 items on display at its locations around the world. Highlights to discover on a treasure hunt for John Lennon memorabilia include clothing, musical instruments, drawings, lyrics and more at various Hard Rock locations.
“Preserving music history is what enriches the experience of traveling, dining and playing at Hard Rock. We are proud to showcase priceless pieces of John Lennon’s musical and inspirational legacy.” Giovanni Taliaferro said, Vice President of Memorabilia and Design, Hard Rock International. “We are deeply grateful to the John Lennon Estate and Universal Music Group for inviting us to participate in this incredible adventure. We hope that by learning from the Hard Rock memorabilia collection, John’s biggest fans will be able to imagine how his creativity and ideals continue to this day.”
The treasure hunt launch coincides with the launch of John and Yoko’s new social site, citizenofnutopia.com. The platform, which features a world map, invites fans to sign up, leave peaceful messages, enjoy “meditation affirmations,” and express their gratitude and admiration for John and Yoko’s core principles of peace, love, and truth. Nutopia, a fictional country created by John Lennon and Yoko Ono in 1973, promotes the principles of peace and love made famous by John’s songs “Imagine” and “Mind Games.”
The John Lennon Memorabilia Hunt celebrates the release of Mind Games – The Ultimate Collection. This collection immerses listeners in the studio, exploring the 1973 recording sessions at the Record Plant in New York City. It includes dozens of unreleased tracks, unreleased versions, soundtracks, slick mixes, studio chatter, and more, showcasing the evolution and creation of fan-favorite songs.
Sean Ono Lennon says: “We’ve been working on Mind Games sets for years now. At first, I thought, ‘Mind Games’… a game… What if we ‘turned’ Mind Games into a game? That’s all I’ll say for now, but there are many levels to this release, including box sets and much more – which will slowly unfold – and I hope it will be entertaining and engaging for everyone for many years to come. I hope you enjoy these mind games with Hard Rock and as my mother says in the book’s introduction, let’s see how we can create a positive future with her – play a positive mind game with each other.”
At Hard Rock International, we are excited to invite John Lennon fans on an extraordinary adventure with a John Lennon Treasure Hunt. This unique experience allows participants to earn points and rewards through the global loyalty program Unity by Hard Rock by visiting select Hard Rock cafes, casinos and hotels. Each location features exclusive John Lennon memorabilia tagged with QR codes, which when scanned, reveal captivating stories about the artifacts and points in the Unity program.
Some of the treasures that treasure hunters can discover include:
- Hard Rock Cafe Atlanta: “Don’t Let Me Down” Lyrics (1969)
- Hard Rock Cafe Brussels: “You Are Here” Pen and Ink on Paper (1971)
- Hard Rock Cafe Bucharest: The black suit worn by John Lennon during the Beatles’ US tour (1965)
- Hard Rock Casino Cincinnati: Note to Stan Bronstein from John Lennon (1969)
- Hard Rock Cafe Florence: Black leather jacket worn by John Lennon in “How I Won the War” (1967)
- Hard Rock Cafe Honolulu: John Lennon’s 12-string Gilded Starfire guitar (1966)
- Hard Rock Cafe Key West: The blue denim work shirt worn by John Lennon while recording “Whatever Gets You Through The Night” (1974)
- Hard Rock Cafe London Piccadilly: John Lennon’s gold Alga glasses (mid 1960s)
- Hard Rock Cafe London Old Park Lane (Vault, Requires Special Tour): Baldwin Harpsichord (1967)
- Hard Rock Cafe London Old Park Lane (Vault, Requires Special Tour): John Lennon’s green jacket worn on the cover of the “Imagine” sheet music and Dick Cavett show (1972)
- Hard Rock Cafe New York: Handwritten lyrics to “Help!” (1965)
- Hard Rock Casino Northern Indiana: Black DA Millings and Sons suit worn by John Lennon in “A Hard Day’s Night” (1964)
- Hard Rock Cafe Orlando: John Lennon’s Original “Peace and Love” Song and Portrait (1969)
- Hard Rock Hotel & Casino Atlantic City: John Lennon’s signature brown lapel suit (1963)
In addition to the treasure hunt, Hard Rock is offering exclusive discounts and deals for John Lennon fans who participate:
- Get 20% off food and non-alcoholic beverages at participating locations.
- Get 20% off Rock Shop® products at participating locations.
- Get 20% off your total bill on Wednesdays, Thursdays and Sundays at Abiaka Wood Fire Grill at Seminole Hard Rock Hotel & Casino Hollywood.
- Buy one, get one free happy hour with beer, red and white wine by the glass at Sessions Restaurant at the Hard Rock Hotel New York.
Celebrate John Lennon’s legacy by exploring these amazing pieces of memorabilia and enjoying special rewards and discounts as part of an exciting treasure hunt.
