Skechers Inc. announced Tuesday it has expanded its long-standing legwear distribution partnership with United Legwear & Apparel Co. (ULAC) to include distribution in the European Union and the United Kingdom.
The license in these two added territories will be managed through ULAC’s newly established wholly owned subsidiaries in the EU and the UK: United Legwear & Apparel Europe BV and United Legwear & Apparel UK Ltd. respectively.
ULAC has enjoyed a successful partnership with Skechers for two decades in “North America,” said Isaac Ash.The CEO and President of ULAC explained that the timing was perfect to add these regions to their licensing agreement.
“With the establishment of ULAC Europe BV in 2023, this is a strategic time for Skechers to leverage our capabilities and increase its legwear presence with retailers across these countries.”
As part of the deal, Skechers will now have dedicated showroom space at ULAC Europe BV’s headquarters in Amsterdam And in London Showroom, where buyers from major retailers can easily view the men’s, women’s and children’s underwear collections.
“The enthusiastic customer response to our Skechers branded sock offering has paved the way for further expansion opportunities, including in Europe,” He said Michael GreenbergCEO of Skechers.
“With our long history together, United Legwear understands the Skechers brand, our need for quality and style, and our consumers. Together, we can provide more comfort to the residents of Europe“.”
Skechers lifestyle and performance socks, including running, golf, basketball, soccer and pickleball socks for men and women, as well as Skechers lifestyle socks for kids, are available at Skechers retail stores and retailers nationwide. United State And Europe.
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