Air Canada’s extended NDC offers are now available on Sabre’s Tr… | kbnmart

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Sabre and Air Canada unveil full integration of NDC content, enhancing travel agency capabilities and personal experiences for travellers in more than 150 countries.

Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology to the global travel industry, and Air Canada, Canada’s largest airline, today announced the launch of Air Canada’s full NDC content on Sabre’s travel marketplace. This initiative gives travel agencies access to Air Canada’s expanded NDC offerings and services, enhancing their ability to deliver personalized travel experiences to their customers.

Beginning July 17, 2024, travel agents and other vendors can seamlessly shop, book and manage Air Canada’s NDC offerings alongside traditional EDIFACT content, as well as low-cost and ancillary XML options. NDC availability currently spans several key markets, including Canada, Australia, Brazil, Denmark, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Norway, Spain, Sweden, Switzerland, Taiwan, the United Kingdom and the United States. Future expansions into additional markets will be driven by market demand.

“This partnership with Sabre represents an important step forward in Air Canada’s NDC program.” Mark Nasr said“From local independent agencies to large travel management companies, our travel trade partners have been, are, and will continue to be essential to Air Canada’s commercial success. That’s why we are committed to working collaboratively on a seamless transition, enabling the trade to connect with Air Canada using their preferred and familiar methods. Sabre’s marketplace plays a vital role in the travel ecosystem, making NDC content readily available to travel agents and buyers around the world, providing a consistent and efficient booking experience across all channels.”

Air Canada and Sabre are committed to transforming travel retail to enhance personalized experiences for travelers. NDC plays a critical role in achieving this shared goal by serving as the technology foundation for extending supply-and-demand-driven retail from airlines to third-party travel sellers, including travel agencies and online booking tools. By enabling NDC through Sabre, travel sellers can maintain their competitive advantage by improving access to Air Canada’s comprehensive content offerings.

“We are pleased to partner with Air Canada in launching a new distribution program. From the beginning of our efforts in the new distribution program, Sabre has prioritized operational efficiency and workflow integrity to deliver a superior value proposition to travel agencies.” Kathy Morgan saidVice President, Product Management – ​​Distribution Experience, Sabre Travel Solutions. “Our robust technology ensures scalability, allowing agents to seamlessly access Air Canada’s latest fares and bundled offers without compromising service levels. Additionally, our comprehensive end-to-end booking management streamlines the process, reducing the burden on agency resources.”

Today, more than 30,000 Sabre-connected travel agencies in more than 150 countries use Sabre solutions to seamlessly handle NDC content—from shopping and booking to service. These solutions include Sabre Offer and Order APIs, agency booking tools like Sabre Red 360, and the online booking platform GetThere. Sabre is also enhancing the NDC capabilities of various third-party travel booking applications such as Atriis, SAP Concur, Serko, and Wooba. With this new initiative, these platforms will now have access to Air Canada’s comprehensive NDC offerings as well.