Birkenstock to open first store in France on July 20 | kbnmart

On July 20, the German footwear brand Birkenstock will open its first store in France, at 17 rue des Archives, in the 4th arrondissement of Paris. The store, spread over two floors, is located on the corner of rue Sainte-Croix de la Bretonnerie, in the heart of the Marais district, opposite The Kooples and Ba&sh, and a stone’s throw from the BHV Marais store.

In France, where Clémence Genevard (formerly of PVH Corp.) has been head of Birkenstock for just a year, the brand has until now been distributed through a network of multi-brand retailers and its own online store.

Birkenstock, headquartered in Linz am Rhein, Germany, recently raised its guidance for fiscal 2024, now expecting revenue of between €1.77 billion and €1.78 billion, up from a previous forecast of between €1.74 billion and €1.76 billion.

Birkenstock was founded in 1774, and to meet growing demand, the company recently boosted its production capacity by investing €15 million in the city of Arouca in northern Portugal, where it now operates a manufacturing facility.

In 2021, investment fund L Catterton and Financière Agache, a holding company controlled by Agache, a company owned by the Arnault family, bought a majority stake in Birkenstock.